The Sales Adjustment Model developed by the CAOS (Control, Learning, and Optimization of Systems) research group at UC3M is a tool designed for and funded by MRM Worldwide Spain with the goal of optimizing commercial R&D&I strategies. This model analyzes the feasibility, market positioning, and pricing tactics within a project.

Its main objectives are to analyze the market environment to identify the target audience and the competition; adjust pricing to make rates and pricing strategies more flexible based on demand and the product life cycle stage; to forecast sales to model different scenarios (optimistic, realistic, pessimistic) using conversion metrics; and to optimize R&D&I resources in order to reallocate costs and investment based on market response.​